About Me

I am Shani Smith, a product development professional who builds consumer-led products by combining data, design and cross-functional collaboration. I move comfortably between user empathy and commercial priorities and prefer clear, practical solutions.

Key experience and contributions

• Authentically You: Led the scale-up from idea to market. I built the website, developed product ranges from market research, defined customer profiles and managed launches into UK London stores. I then set up wholesale operations and shipping to the EU and the United States. I enjoyed turning early insight into a repeatable process and seeing products reach customers in new markets.

• E.L.F. Beauty: Conducted market research to inform future product launches. I translated consumer feedback and trend signals into concise product requirements and test plans. I enjoyed using research to reduce uncertainty before committing to development.

• Foundry: Worked with sales, marketing and IT to develop products tailored to my location. I managed suppliers and contractors, created trackers for external partners and internal teams, and kept stakeholders informed to maintain high customer satisfaction. I enjoyed bringing structure to complex projects so teams could deliver reliably.

I am strongest at defining problem statements, refining user journeys and aligning teams around measurable outcomes. I focus on shipping products that balance commercial impact with human centred design.